Social networking sites have received a lot of attention from the nonprofit world because they align with nonprofits’ desire to reach out to larger communities. If your local animal shelter could tap into a network of cat lovers in your area, the logic goes, wouldn’t that allow it to find homes for even more pets? Social networking is now an integral part of today?s modern culture. People sign up to be part of social networks to stay in touch with friends, find new contacts or business prospects, or share thoughts and discuss common interests. Social networking destroys what libraries were created for. MySpace and Facebook, etc., don’t belong in libraries anymore than libraries belong in MySpace and Facebook, etc.
Social networking has the potential of connecting all three of those pillars and take patron interaction to a new dimension. The challenge lies in convincing the doubters. Social networking sites, like any other web sites, can be conduits for the distribution of malicious software. Your employees might know not to click a link in an email message from an unknown source, but if that link appears in a message from a social networking ?friend? or in a tweet from someone the employee is following, it might be a different story. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision . Although social networking is possible in person, especially in schools or in the workplace, it is most popular online.
Social networking sites have not written their pages in a manner that gives the option of not sucking bandwidth. Why should the military have to account in their tactical network design, which is limited by technology that will handle “being in the field” for sites that do not account for them? Social networking has grown exponentially in an incredibly short time, which I believe means it’s here to stay. But as with every new technology, there will always be the “early adopters” who embrace anything new with glee and enthusiasm; the “let’s wait and see” brigade who first wait to see if it catches on and let other people try it out and get the bugs out before deciding to investigate it for themselves; and finally the “who needs these new-fangled gadgets” brigade who will never adopt new technologies. Social networking is your goal, learn to influence and make friends.
Social networking is one of the hottest new Web technologies in sight with millions of users registering and participating around the globe. Topic-specific Usenet newsgroups available on the Internet and electronic discussion forums characteristically populated by professionals of a like mind have been around in various online formats since the 1980s. Social networking spawned by the Internet allows communities worldwide to revert to the close-knit culture of preindustrial society, in which nearly every member of a tribe or a farming hamlet knew everything about the neighbors. Except that now the “villagers” span the globe. Social networking has arrived on your PC, and is coming to your phone, your favorite computer game, your chat program and anywhere else you might consider tapping into the Net. Depending on how you define the term, there are already at least 250 social networking sites or companies, and the mergers-and-acquisition crowd is eyeing them all hungrily.
Social networking websites are also welcomed by advertisers around the globe. For example, the famous social networking website, myspace generates over $1 billion as advertising revenue. Social Networking had almost nothing to do with getting Obama elected. Sure, he was talked about on the social networks, and people who supported him organized on social networks, but that was all a result of the media support he had .it was all top down. Social networking has become a huge issue for the parents of our students. Justified or not, their reactions are a direct response to what they are seeing and hearing about social networking sites through the media.
Social networking is central to many Web 2.0 and Medicine 2.0 applications and involves the explicit modeling of connections between people, forming a complex network of relations, which in turn enables and facilitates collaboration and collaborative filtering processes. For example, it enables users to see what their peers or others with a predefined relationship (“friends”, “colleagues”, “fellow patients” etc.) are doing; enables automated selection of “relevant” information (based on what peers are doing and reading on the Web); enables reputation and trust management, accountability and quality control, and fosters viral dissemination of information and applications (it is this “viral marketing” aspect that makes Web 2.0 applications so attractive to venture capitalists and public health practitioners alike). Social networking may have started out as a way for students to keep track of their friends, but it has expanded in just about every direction. These days, you can find at least one related social networking site on just about any general topic, including music , photography , television , books , shopping , and bookmarking . Social networking requires commitment — you can’t set up a MySpace profile and then walk away. You have to approve new friend requests, respond to messages, post your latest action alerts, send out bulletins, keep your profile up-to-date, and more.
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